Atlantic Council

Amsterdam is closing many of its famous brothels and "coffee shops" as part of a plan to clean up the city's image.

Amsterdam unveiled plans Saturday to close brothels, sex shops and marijuana cafes in its ancient city center as part of a major effort to drive organized crime out of the tourist haven. The city is targeting businesses that "generate criminality," including gambling parlors, and the so-called "coffee shops" where marijuana is sold openly. Also targeted are peep shows, massage parlors and souvenir shops used by drug dealers for money-laundering.

"I think that the new reality will be more in line with our image as a tolerant and crazy place, rather than a free zone for criminals" said Lodewijk Asscher, a city council member and one of the main proponents of the plan.

The news comes just one day after Amsterdam's mayor said he would search for loopholes in new rules laid down by the national government that would close marijuana cafes near schools citywide. The measures announced Saturday would affect about 36 coffee shops in the center itself — a little less than 20 percent of the city total.

Asscher underlined that the city center will remain true to its freewheeling reputation. "It'll be a place with 200 windows (for prostitutes) and 30 coffee shops, which you can't find anywhere else in the world — very exciting, but also with cultural attractions," he said. "And you won't have to be embarrassed to say you came."

Under the plan announced Saturday, Amsterdam will spend euro30 million to euro40 million ($38 million to $51 million) to bring hotels, restaurants, art galleries and boutiques to the center. It will also build new underground parking areas. 

My wife and I spent a week in Amsterdam two years ago and found it to be incredibly clean and safe.  Certainly, it was pristine in comparison to major American cities, including New York and Washington, given the virtual absence of panhandlers and street people.  The coffee shops were well marked and easily avoidable.  The smattering of rather unattractive prostitutes peddling their wares were somewhat disconcerting but not enough so to detract from the city's charm.